Ice Cream Survey Analysis

Ice Cream Survey Analysis

My research topic: Ice cream
Target : Japanese University students
Number of respondents : (37)

(Summary) Students answered 8 questions about ice cream.

(Results)

Graph#1 shows that most respondents like ice cream. In fact, 91.9% responded "yes", 8.1% responded "so-so", and there were no "no" responses. These results are not very surprising considering the popularity of ice cream in Japan.

#1

Graph#2 shows that Macha is the most popular kind of ice cream.  Perhaps the high result for Macha is due to the fact that all the respondents were from Japan. However, the fact that vanilla and chocolate were also very popular was not surprising. 

#2

Graph#3 shows Haagen Dazs as the respondents' favorite ice cream shop. This is surprising as there are not many Haagen Dazs shops in Japan. Thus, it is surprising that it is almost as popular as Baskin Robbins 31 which has many shops in Japan. Finally, it should also be noted that convenience stores were also popular and got 3rd place.

#3

Graph#4 shows that most participants eat ice cream once a week. A very surprising result was that one participant answered ten times a week. That being said, most participants answered between 2 and 3 times a week.

#4

Graph#5 shows that most respondents enjoy eating ice cream with their friends. The fact that there were fewer responses for winter and more for summer is not surprising.

#5

Graph#6 shows that the best time to eat ice cream is generally later in the evening. However, it should be noted that 15:00 (i.e., the middle of the afternoon) was the most selected time.

#6

List#7 shows original ice cream shop names suggested by the participants. Although not every response is shown here, many more original and interesting names were given.

#7

List#8 shows the participants' opinion of ice cream in terms of its health impact. Although not every response is shown here, many more original and interesting opinions were given. Most participants felt that eating ice cream is mostly unhealthy because of its high sugar content.

#8

(CONCLUSION)

This survey has many surprising results. These results could be very interesting to ice cream companies who want to sell ice cream to Japanese university students.